Abu Dhabi’s Pura Longevity Clinic uses AI to redefine healthcare

UAE – The Department of Health – Abu Dhabi (DoH) has granted official licensing to the Pura Longevity Clinic, a state-of-the-art healthcare facility by PureHealth Group that integrates artificial intelligence (AI) with longevity science.

This milestone strengthens Abu Dhabi’s reputation as a global leader in healthcare, ensuring that advanced longevity medicine is accessible to everyone, not just the elite.

A new approach to preventive healthcare

Located in Sheikh Shakhbout Medical City (SSMC), the Pura Longevity Clinic is not a traditional health center.

It focuses on preventing diseases rather than just treating them, offering personalized wellness programs that cover nutrition, fitness, sleep, and mental health.

Patients undergo lifestyle assessments and receive expert guidance in a one-stop healthcare facility designed to improve long-term well-being.

How AI powers personalized health plans

At the heart of the clinic’s innovative approach is AI technology, which helps deliver highly customized health solutions.

The Pura app, powered by AI, acts as a virtual health coach, analyzing a person’s biology, habits, and goals to provide tailored recommendations.

A multidisciplinary team of doctors, scientists, and health practitioners then creates a hyper-personalized treatment plan for each patient.

The process is also highly efficient—in just two hours, patients receive a detailed health assessment, allowing for early detection and prevention of potential medical issues.

Why it matters

Longevity medicine is not just about living longer but about living healthier. It shifts the focus from reactive healthcare (treating diseases after they occur) to proactive healthcare (preventing illnesses before they start).

H.E. Dr. Rashed Alsuwaidi, Acting Director General of Healthcare Regulatory at DoH, emphasized this transformation:
“We remain steadfast in our commitment to helping people live longer, healthier lives through preventive care and proactive health management.”

Meanwhile, PureHealth CEO Shaista Asif highlighted the company’s mission:
“We’re committed to making longevity accessible to everyone and leaving a lasting impact on communities.”

A government-led push for longevity medicine

The Pura Longevity Clinic is not just an individual initiative—it is part of a larger, government-backed movement toward longevity-focused healthcare.

Abu Dhabi’s DoH has introduced a groundbreaking licensing framework for Healthy Longevity Medicine Centres (HLMCs), the first of their kind globally.

These centers integrate patient data from platforms like Malaffi and Ifhas, enabling highly customized health journeys.