Aura secures US$140 million in Series G funding, valued at US $1.6 billion

USA – US-based Aura, an AI-enabled digital protection platform, has officially closed its Series G funding round, raising US $140 million in a mix of equity and debt.

This milestone elevates the company’s valuation to US $1.6 billion. The funding round, which initially closed in August 2024, was led by Ten Eleven Ventures and Madrone Capital, with new investor AT&T Ventures joining the effort.

Existing investors General Catalyst, Warburg Pincus, and Accel also participated, signaling strong market confidence in Aura’s innovative approach to digital protection.

Aura’s platform is designed to provide comprehensive online safety for families and individuals by defending against identity theft, scams, and other digital threats.

The company leverages advanced AI technologies to deliver an integrated suite of digital wellness products that go beyond traditional cybersecurity tools.

Notably, Aura has collaborated with child psychologists to develop specialized online tools aimed at protecting children from cyberbullying.

These tools offer caregivers actionable insights on promoting healthy screen time and overall digital well-being for their children.

In practical terms, Aura’s platform allows parents to set screen time limits, block inappropriate websites, and receive real-time alerts if potential cyberbullying or predatory behavior is detected in online games.

Each adult member of the platform also benefits from a robust package that includes US $1 million in insurance coverage against losses from identity theft and breaches of data security and privacy.

Additionally, members receive credit monitoring, spam call protection, a password manager, and antivirus software as part of the comprehensive protection suite.

The funds raised in the Series G round will be strategically invested in expanding Aura’s intelligent safety features.

This enhancement will further solidify the company’s position as a leader in digital protection for families and individuals navigating an increasingly connected world.

“Aura’s innovative and comprehensive approach to online digital health and safety clearly positions it as a leader in protecting families in our increasingly connected world,” stated Alex Doll, founder and general partner at Ten Eleven Ventures.

He added, “At Ten Eleven Ventures, we quickly recognized the significant value that Aura’s integrated, purpose-built suite of digital wellness products can provide to families, rather than just focusing on individuals or isolated devices.

“We are excited and proud to support Aura’s vision of delivering genuine digital wellness and peace of mind to consumers and their loved ones.”

Significance of the funding

This funding round is particularly significant as it represents the company’s first major infusion of capital since its separation from Point Wild (formerly Pango Group) in May 2024.

The split allowed Aura to focus exclusively on its mission of enhancing digital protection, a goal that has become increasingly critical amid rising concerns over cyberbullying and digital abuse.

Research has established clear links between cyberbullying and adverse physical and mental health outcomes among adolescents, including depression, substance use, and even suicidality.

In this competitive landscape, companies like British SafeToNet and U.S.-based Gaggle are also using AI and behavioral analytics to safeguard children online.