Vezeeta’s new innovation hub to boost healthcare accessibility and fintech integration

EGYPT – Vezeeta, a leading digital healthcare platform in the Middle East and Africa, has launched its groundbreaking innovation center, Vezeeta Lab.

This strategic initiative is set to redefine healthcare accessibility by introducing state-of-the-art digital services across Egypt and Gulf countries, including Saudi Arabia and the UAE.

Located at the CREATIVA Innovation Hub at Sultan Hussein Kamel Palace, Vezeeta Lab is a “Plug and Play” center focused on technological breakthroughs in healthcare and fintech.

This hub is a key part of Vezeeta’s strategy to enhance operational efficiency, patient experience, and the doctor-patient interface through cutting-edge technology.

“We are proud to launch Vezeeta Lab, through which we aim to explore new and innovative services to enhance our business growth,” said Choucri Asmar, Chief Corporate Development Officer at Vezeeta.

The center aims to address growing needs by tailoring digital solutions that improve healthcare delivery and payment processes.

How Vezeeta Lab works

Vezeeta Lab commenced operations with strategic collaborations, notably with financial tech leaders VISA and NymCard.

This partnership introduces advanced payment methods that ensure seamless, secure transactions integrated directly into Vezeeta’s digital platform.

Omar El Moataz, NymCard’s Country General Manager, emphasized the partnership’s significance: “By combining our strengths, we will create an efficient and secure payment framework that not only enhances healthcare efficiency but also enables access to funds in a seamless and instant experience.”

These payment solutions simplify the financial interaction between patients and healthcare providers, reducing barriers and enhancing the user experience within the digital healthcare ecosystem.

Expanding Vezeeta’s reach and capabilities

The new lab will not only focus on enhancing user experiences but will also spearhead research and development to foster scalable solutions.

The goal is to expand these services to Vezeeta’s key markets, including Saudi Arabia, the UAE, Nigeria, Libya, and Iraq.

As part of this expansion, Vezeeta plans to offer specialized products for healthcare providers, such as D-Circle and VPay, a fintech platform that enables innovative payment solutions to boost healthcare growth without disrupting operations.

A step toward financial inclusion

The launch of Vezeeta Lab aligns with Egypt’s national agenda to promote financial inclusion and electronic payments.

Supported by both the Egyptian government and the Central Bank of Egypt, this effort aims to transition the economy towards a cashless society.

Vezeeta’s strategy resonates with this mission, promoting accessible, cashless transactions and broader digital transformation in healthcare.

Founded in 2012, Vezeeta has grown to serve over 10 million users across the Middle East and Africa, providing patients with tools to search, compare, and book appointments with verified doctors and read over 200,000 reviews.

Vezeeta also offers a comprehensive clinic management program that supports healthcare providers in streamlining their operations.

The importance of Vezeeta Lab

The establishment of Vezeeta Lab is a forward-thinking response to the rising demand for efficient, digital healthcare solutions.

This initiative goes beyond technological advancement; it is a testament to Vezeeta’s commitment to inclusive, user-centric healthcare.

“Vezeeta Lab aims to empower the healthcare sector by providing advanced services that align with the growing needs of customers,” noted Asmar.

By incorporating streamlined and secure payment solutions, Vezeeta is breaking down traditional healthcare barriers, promoting a more inclusive and connected health system.

Vezeeta’s strategic position and growth

Over the past decade, Vezeeta has solidified its reputation as a trailblazer in digital healthcare. With a presence in countries such as Egypt, Saudi Arabia, Kenya, and Nigeria, Vezeeta continues to shape the future of medical services in the region.

This new initiative promises to further that mission by ensuring healthcare services are not only accessible but also adaptable to the changing technological landscape.

Visa’s Vice President, Malak El Baba, echoed the importance of this partnership, stating, “Our partnership with Vezeeta marks our first steps into the healthcare sector in Egypt and the Middle East, reflecting our commitment to driving digital transformation.”

The launch of Vezeeta Lab represents a pivotal move in digital healthcare, positioning the company to address current challenges and future opportunities in the region’s medical landscape.